The Thread
style insights, cultural shifts, and the rise of the elevation era.
Nike Tech to Quarter Zip: The Glow Up Guide
A clean, modern guide to leaving the Tech Fleece era behind and stepping into a sharper, more elevated daily uniform.
What Is the Quarter Zip Movement? Everything You Need to Know
A deep dive into the cultural shift that turned the quarter zip into the new uniform for ambition, maturity, and clean style.
How to Style a Quarter Zip for Any Occasion
A clean, practical style guide showing how the quarter zip fits every part of your day even the parts you want to elevate.
5 Signs You're Ready to Level Up Your Wardrobe
Five subtle clues that your old style doesn’t match the man you're becoming and how the quarter zip becomes the uniform of the next chapter.
The Story Behind The QuarterZip Shop, Our Mission & Movement
Where the movement began, who it’s for, and why the quarter zip became the symbol of modern masculine evolution.
Big Cench Makes The Switch, A New Era Begins
For years, Cench’s image was built around the Tech Fleece so much so he even landed his own Nike collab.
But every man evolves. Stepping out in a quarter zip marks more than a style change… it’s a shift toward a cleaner, elevated version of himself. A new era really has begun.
David Beckham's Secret Weapon? The Quarter Zip.
The most stylish footballer on the planet didn't build his off duty wardrobe on hoodies. Here's why the quarter zip became his signature and what you can learn from it.